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Pierre McDonagh

Author with expertise in Consumer Behavior in Brand Consumption and Identification

Achievements

Cited Author

Key Stats

Upvotes received:

0

Publications:

4

(25% Open Access)

Cited by:

2,543

h-index:

24

/

i10-index:

42

Reputation

Biology

< 1%

Chemistry

< 1%

Economics

< 1%

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Coauthors

Andrea Prothero

Clifford Shultz

William Kilbourne

Publications & Citations

Publications

Citations