KM
Kent Monroe
Author with expertise in Consumer Behavior in Brand Consumption and Identification
Achievements
Cited Author
Key Stats
Upvotes received:
0
Publications:
15
(7% Open Access)
Cited by:
15,611
h-index:
56
/
i10-index:
98
Reputation
Biology
< 1%
Chemistry
< 1%
Economics
< 1%
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Coauthors
A
Akshay Rao
D
Dhruv Grewal
L
Lan Xia
W
William Dodds
F
Frank Hüber
R
R. Krishnan
M
Monika Kukar‐Kinney
R
Rajneesh Suri
S
Shih Chen
A
Albert Bitta
Publications & Citations
Publications
Citations