Author
WB
William Bearden
Author with expertise in Consumer Behavior in Brand Consumption and Identification
Achievements
Cited Author
Key Stats
Upvotes received:
0
Publications:
10
(10% Open Access)
Cited by:
6,912
h-index:
61
/
i10-index:
117
Reputation
Biology
< 1%
Chemistry
< 1%
Economics
< 1%
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