Paper
Negative space, also known as whitespace, refers to the unmarked areas of the page. Collectively, it is the margins and the gaps between text blocks and images. Whitespace is as much a part of a composition as the titles, words and pictures. The Swiss typographer Jan Tschichold calls whitespace 'the lungs of a good design'1. In addition to giving elements breathing room, judicious use of whitespace can dramatically improve the visual appeal and effectiveness of figures, posters and slides.