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“Standardized” Marketing Strategies of IKEA? The Challeng... | ResearchHub
“Standardized” Marketing Strategies of IKEA? The Challenges of China
By
Ziyu Liu
Ziyu Liu
March 2, 2023
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Journal
BCP business & management
Topics
#economics
#political-science
#legal
#business
#standardization
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DOI
https://doi.org/10.54691/bcpbm.v38i.3821
License
CC-BY
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