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“Standardized” Marketing Strategies of IKEA? The Challeng... | ResearchHub
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“Standardized” Marketing Strategies of IKEA? The Challenges of China
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Authors
Ziyu Liu
Published
March 2, 2023
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Journal
BCP business & management
Topics
Economics
Political Science
Law
Business
Standardization
Show all topics
DOI
https://doi.org/10.54691/bcpbm.v38i.3821
License
CC-BY
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