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Artificial intelligence in interactive marketing: a conce... | ResearchHub
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Artificial intelligence in interactive marketing: a conceptual framework and research agenda
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Authors
James Peltier
2 more
James Peltier
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Andrew Dahl
•
John Schibrowsky
Published
July 26, 2023
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Journal
Journal of Research in Interactive Marketing
Topics
Computer Science
Machine Learning
Artificial Intelligence
Marketing Research
Marketing
Show all topics
DOI
https://doi.org/10.1108/jrim-01-2023-0030
