The subject of this article is the views on the phenomenon of conformism expressed in the works of representatives of the Frankfurt school: Max Horkheimer, Theodor Adorno, Herbert Marcuse and Erich Fromm. The transformation of the interpretation of the phenomenon of conformity in the studied works is traced. Based on the views of the thinkers of the Frankfurt school, some patterns and features of the conformal behavior of the individual are deduced. The author comes to the conclusion that the phenomenon of conformity can be considered as an adaptation of human behavior to the norms, rules and attitudes prevailing in society. Conformism as a form of social behavior can be interconnected with various violations in the system of social order. The ambivalence of conformity is that conformal behavior can lead to both constructive and destructive consequences. At the same time, representatives of the Frankfurt school focus their attention mainly on the destructive side of conformity, giving it a negative assessment, since the conformist behavior of the individual comes mainly from coercion. An individual forced to conformism, not realizing why he agrees with the imposed course of action, adapts to incomprehensible and unacceptable social attitudes for him, turns out to be carrying out destructive activities.