Formulation of Agricultural Product Marketing Strategies Based on The Analysis of Customer Value Perception and Demand

Abstract

Through in-depth analysis of customer needs, this paper aims to provide effective strategies for agricultural products marketing to improve the market share and sales efficiency of agricultural products.Through clear research purpose is to understand customer demand, provide basis for agricultural marketing strategy, and adopts the method of questionnaire and data analysis, for 267 consumer purchase behavior, preferences, expectations and study the quality of agricultural products focus, using Pearson related analysis analyzes the consumer perception value, satisfaction, trust and service quality key dimensions.Through the comparative experiment, compared with the traditional method, the turnover of the customer-centered method has increased by 736,500 yuan, and the consumer marketing strategy is more than 9.59 points.To build the best marketing strategy of an enterprise for customer needs can effectively improve the core competitiveness of the enterprise, in the purpose of providing products that meet customer needs, to achieve their own profit, and then promote the sustainable development of the agricultural products market.