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Live streaming commerce from the sellers’ perspective: im... | ResearchHub
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Live streaming commerce from the sellers’ perspective: implications for online relationship marketing
1
Authors
Apiradee Wongkitrungrueng
3 more
Apiradee Wongkitrungrueng
•
Nassim Dehouche
1 more
•
Nuttapol Assarut
Published
March 23, 2020
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Journal
Journal of Marketing Management
Topics
Biology
Artificial Intelligence
Computer Science
Evolutionary Biology
Sociology And Political Science
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DOI
10.1080/0267257x.2020.1748895
