Abstract

This paper explores the Lifestyle for Environment (LiFE) initiative, a pioneering approach initiated by India to propel sustainable urban development through targeted behavioural change. Positioned at the nexus of individual action and urban sustainability, LiFE underscores the potential of integrating lifestyle adjustments into the broader urban planning and policy-making framework. By examining the initiative's evolution from a grassroots movement to a key element of government policy, this paper highlights its innovative strategies aimed at promoting eco-friendly living and its significant impact on urban environments. Through case studies and an analysis of the initiative's alignment with global sustainability goals, we reveal how LiFE complements existing urban agendas by focusing on the micro-level actions of individuals and communities. This paper contributes to the discourse on sustainable urbanization by showcasing the critical role of behavioural change in achieving urban sustainability goals, thereby offering insights into the formulation of more holistic and effective urban policies. Significantly the paper articulates how LiFE's principles, through enhancing global policies and harnessing the power of technological advancements within the Smart Cities agenda, herald a new paradigm in urban sustainability efforts.