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Should live-streaming platforms nonexclusively promote br... | ResearchHub
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Should live-streaming platforms nonexclusively promote brands from traditional retail platforms?
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Authors
Chi Zhou
•
Jing Yu
•
Yong Qian
Published
May 28, 2024
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Journal
Journal of Retailing and Consumer Services
Topics
Multimedia
Computer Science
Multimedia
Business
Commerce
Marketing
Show all topics
DOI
10.1016/j.jretconser.2024.103930
