Abstract

Since the end of the epidemic, people's travel demand has gradually recovered, and the demand for transportation has greatly increased; however, in this context, Tesla Motors has experienced a decline in sales. The aim of this study was to examine the reasons that contributed to the decrease in Tesla's sales in the first quarter of 2024. This article examines the variables that have contributed to the decline in Tesla's sales by reviewing sales statistics from previous years in Europe, the United States, and China. This study subsequently outlines the three main variables that are responsible for the decrease in sales for Tesla. The reasons include several variables, such as production challenges, increased competition, and a negative shift in client preferences. This article proposes three ideas to tackle the problem of decreasing sales: diversifying the product range, establishing strategic alliances, and enhancing the charging infrastructure. Moreover, this post has greatly advanced the electric vehicle market by clarifying the reasons for its decline and providing helpful suggestions.