Designing and maintaining Web applications is one of the major challenges for the software industry of the year 2000. In this paper we present Web Modeling Language (WebML), a notation for specifying complex Web sites at the conceptual level. WebML enables the high-level description of a Web site under distinct orthogonal dimensions: its data content (structural model), the pages that compose it (composition model), the topology of links between pages (navigation model), the layout and graphic requirements for page rendering (presentation model), and the customization features for one-to-one content delivery (personalization model). All the concepts of WebML are associated with a graphic notation and a textual XML syntax. WebML specifications are independent of both the client-side language used for delivering the application to users, and of the server-side platform used to bind data to pages, but they can be effectively used to produce a site implementation in a specific technological setting. WebML guarantees a model-driven approach to Web site development, which is a key factor for defining a novel generation of CASE tools for the construction of complex sites, supporting advanced features like multi-device access, personalization, and evolution management. The WebML language and its accompanying design method are fully implemented in a pre-competitive Web design tool suite, called ToriiSoft.
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