Transcription activator-like effectors (TALEs) bind DNA through an array of tandem 34-residue repeats. Here, we examine the kinetics of DNA binding for a set of TALE arrays with varying numbers of identical repeats using single molecule microscopy. Using a new deterministic modeling approach, we find evidence for conformational heterogeneity in both the free- and DNA-bound TALE arrays. Combined with previous work demonstrating populations of partly folded TALE states, our findings reveal a functional instability in TALE-DNA binding. For TALEs forming less than one superhelical turn around DNA, partly folded open states inhibit DNA binding. In contrast, for TALEs forming more than one turn, the partly folded open states facilitate DNA binding. Overall, we find that increasing repeat number results in significantly slower interconversion between the various DNA-free and DNA-bound states. These findings highlight the role of conformational heterogeneity and dynamics in facilitating macromolecular complex assembly.\n\nImpact StatementSingle molecule DNA-binding trajectories and deterministic modeling analyses demonstrate a functional role for high energy partly folded states in Transcription Activator-Like Effectors (TALEs) that could improve future TALEN design.