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Bringing the Frame Into Focus: The Influence of Regulator... | ResearchHub
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Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.
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Authors
Angela Lee
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Angela Lee
•
Jennifer Aaker
Published
February 1, 2004
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Journal
Journal of Personality and Social Psychology
Topics
Engineering
Applied Psychology
Literature And Literary Theory
Sociology And Political Science
Regulatory Focus Theory
Show all topics
DOI
10.1037/0022-3514.86.2.205
