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Customer Experience Management in Retailing: An Organizin... | ResearchHub
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Customer Experience Management in Retailing: An Organizing Framework
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Authors
Dhruv Grewal
2 more
Dhruv Grewal
•
Michael Lévy
•
V. Kumar
Published
March 1, 2009
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Journal
Journal of Retailing
Topics
Marketing
Organizational Behavior And Human Resource Management
Business
Customer Intelligence
Service (Business)
Show all topics
DOI
10.1016/j.jretai.2009.01.001
