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The Malleable Self: The Role of Self-Expression in Persua... | ResearchHub
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The Malleable Self: The Role of Self-Expression in Persuasion
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Authors
Jennifer Aaker
Jennifer Aaker
Published
February 1, 1999
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Journal
Journal of Marketing Research
Topics
Computer Science
Marketing
Social Psychology
Experimental And Cognitive Psychology
Programming Language
Show all topics
DOI
10.2307/3151914
