Abstract

INTRODUCTION 118 ATTITUDE STRUCTURE 118 Definitions of Attitude I 19 Affective, Cognitive, and Behavioral Correlates of Attitudes 120 Attitude Attributes 122 Meas urement of Attitudes ..... . ......... ........ ...... .. . 123 VALUES AND ATTITUDES 125 Value-Attitude Relations 125 Functions of Attitudes: Value Expression Versus Object Appraisal 125 ATTITUDE FORMATION 127 Conditioning of Attitudes ....... .. 127 Heritability of Attitudes ......... .. ..... ...... ..... ...... 128 ATTITUDES AND INFORMATION-PROCESSING 129 Selective Interpretation ......... .. ........ .. 129 Selective Memory . ......... ..... ....... ..... . ... .. ...... .. 130 ATTITUDES AND BEHAVIORS 131 Theory of Reas oned Action 131 Alternative Models of the Attitude-Behavior Relation 132 Effects of Behavior on Attitudes ......... . ....... ..... ..... ...... . . .... .... .. ... ..... ....... . .. 133 PERSUASION ......... 135 Elaboration-Likelihood and Heuristic-Systematic Models of Persuasion .... ...... 135 Mes sage Reception ...... ......... .. ........ ...... . 136