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Corporate reputation and customer behavioral intentions: ... | ResearchHub
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Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment
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Authors
Hean Keh
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Hean Keh
•
Yi Xie
Published
April 9, 2008
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Journal
Industrial Marketing Management
Topics
Biology
Organizational Behavior And Human Resource Management
Sociology And Political Science
Marketing
Business
Show all topics
DOI
10.1016/j.indmarman.2008.02.005
