Paper
Paper
Search...
Search ResearchHub...
Ctrl+K
New
Home
Browse
Earn
Fund
RH Journal
Notebook
Lists
Leaderboard
RSC
USD
Changelog
Terms
Privacy
Issues
Docs
Support
Foundation
About
Overchoice and Assortment Type: When and Why Variety Back... | ResearchHub
Paper
Paper
Search...
Search ResearchHub...
Ctrl+K
New
Home
Browse
Earn
Fund
RH Journal
Notebook
Lists
Leaderboard
RSC
USD
Changelog
Terms
Privacy
Issues
Docs
Support
Foundation
About
Overchoice and Assortment Type: When and Why Variety Backfires
0
Authors
John Gourville
1 more
John Gourville
•
Dilip Soman
Published
August 1, 2005
Paper
Conversation
0
Reviews
0
Bounties
0
Sign in to comment
Add a comment...
Best
Supporters
Support the authors with ResearchCoin
Tip RSC
Journal
Marketing Science
Topics
Computer Science
Machine Learning
Mathematics
Artificial Intelligence
General Decision Sciences
Show all topics
DOI
10.1287/mksc.1040.0109
