Abstract

In recent years, three dimensional concrete printing (3DCP) has gained traction as a promising technology to mitigate the carbon footprint associated with construction industry. However, despite its environmental benefits, studies frequently overlook its impact on social sustainability and its overall influence on project success. This research investigates how strategic decisions by firms shape the tradeoffs between economic, environmental, and social sustainability in the context of 3DCP adoption. Through interviews with 20 Indian industry leaders, it was found that companies primarily invest in 3DCP for automation and skilled workforce development, rather than solely for environmental reasons. The lack of incentives for sustainable practices in government procurement regulations emerges as a significant barrier to the widespread adoption of 3DCP. Our study identifies five key strategies firms employ to promote sustainability through 3DCP and proposes actionable measures for government intervention to stimulate its advancement. Addressing these issues is crucial for realizing the full societal and environmental benefits of 3DCP technology.