How will this molecule smell? We still do not understand what a given substance will smell like. Keller et al. launched an international crowd-sourced competition in which many teams tried to solve how the smell of a molecule will be perceived by humans. The teams were given access to a database of responses from subjects who had sniffed a large number of molecules and been asked to rate each smell across a range of different qualities. The teams were also given a comprehensive list of the physical and chemical features of the molecules smelled. The teams produced algorithms to predict the correspondence between the quality of each smell and a given molecule. The best models that emerged from this challenge could accurately predict how a new molecule would smell. Science , this issue p. 820