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Diffusion of mobile banking among rural women: Incentiviz... | ResearchHub
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Diffusion of mobile banking among rural women: Incentivizing local leaders vs. a marketing campaign
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Authors
Pablo Brañas‐Garza
2 more
Pablo Brañas‐Garza
•
Jaromír Kovářík
•
Ericka Ramirez
Published
January 1, 2024
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Journal
SSRN Electronic Journal
Topics
Physics
Media Technology
Mobile Banking
Business
Innovation Diffusion
Show all topics
DOI
10.2139/ssrn.4974966
