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The Effect of Personalization Levels in Advertising on Cu... | ResearchHub
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The Effect of Personalization Levels in Advertising on Customer Engagement and Perceived Value: The Moderating Role of Privacy Concerns
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Authors
Hyun Lee
1 more
Hyun Lee
•
Su Kim
Published
October 31, 2024
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Journal
Journal of Business Convergence
Topics
Computer Science
Machine Learning
Marketing
Information Systems And Management
Cultural Studies
Show all topics
DOI
10.31152/jb.2024.10.9.5.127
