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To App or Not to App: Engaging Consumers via Branded Mobi... | ResearchHub
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To App or Not to App: Engaging Consumers via Branded Mobile Apps
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Authors
Eunice Kim
2 more
Eunice Kim
•
Jhih-Syuan Lin
•
Yongjun Sung
Published
January 1, 2013
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Journal
Journal of Interactive Advertising
Topics
Computer Science
Sociology And Political Science
Marketing
Information Systems And Management
Business
Show all topics
DOI
10.1080/15252019.2013.782780
