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An Extended Model of Preference Formation between Global ... | ResearchHub
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An Extended Model of Preference Formation between Global and Local Brands: The Roles of Identity Expressiveness, Trust, and Affect
0
Authors
Yi Xie
2 more
Yi Xie
•
Rajeev Batra
•
Siqing Peng
Published
December 1, 2014
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Journal
Journal of International Marketing
Topics
Computer Science
Machine Learning
Physics
Chemistry
Economics
Show all topics
DOI
10.1509/jim.14.0009
