Abstract

This study explores the critical role of green financial innovation and digital technology in achieving carbon neutrality through a case study of Ant Group’s voluntary carbon neutrality efforts. The study reveals that Ant Group has raised substantial funds for environmental projects by issuing green bonds and offering green credit products. At the same time, it has leveraged blockchain, big data, and other digital technologies to enhance the transparency and efficiency of carbon emissions tracking and management. However, the company also faces challenges, such as ensuring the accuracy of carbon emissions data, managing cost pressures, dealing with policy uncertainties, and navigating industry competition. The findings of this study provide valuable insights for other companies, highlighting the importance of developing green financial products, setting clear carbon neutrality roadmaps, and maintaining strong communication with stakeholders. Moreover, it is suggested that policymakers introduce more supportive policies for green finance and sustainable development to further global progress toward sustainability goals.