Abstract Vicarious touch refers to the phenomenon where individuals experience tactile sensations when observing another person being touched. This study explored vicarious touch reports in 422 undergraduate students using videos from the Validated Touch-Video Database (VTD), rated for hedonic qualities, arousal, and perceived threat levels. A surprisingly large majority (84%) of participants reported vicarious sensations such as touch, tingling, pressure, and pain, predominantly matching the location of touch to the hands observed in the videos. Contrary to previous studies, we found that vicarious touch was more prevalent in women than men. Additionally, while earlier research suggested a correlation between vicarious sensations and emotional empathy, our data did not support this relationship. The nature and intensity of reported sensations varied strongly with the emotional content of the videos: pleasant touches evoked ticklish or warm sensations, while unpleasant touches often resulted in pain or pressure. Participants often described their sensations as either pleasant or unpleasant, indicating that the affective qualities of observed touch were mirrored in their experiences. Arousal and threat ratings taken from the VTD for each video strongly correlated with the prevalence and intensity of vicarious touch measured here, with painful, highly arousing touches eliciting the strongest responses. Even touch involving non-human objects occasionally triggered similar vicarious sensations. Using a new clustering approach, we identified three distinct profiles of vicarious touch, each characterised by unique sensory experiences, variations in the localisation and intensity of sensations, and differences in responses to human versus object touch. Overall, our results challenge the traditional view that conscious vicarious touch experiences are a rare phenomenon and underscore the diversity of vicarious sensory perception.