Over two decades, epidemiological studies have revealed that interactions between human polymorphic apolipoprotein 4 (ApoE, isoform 4) and herpes simplex virus type 1 (HSV1) associate with higher risk of Alzheimer9s disease, a serious and increasing issue among elder populations worldwide. Nevertheless, little is known about the mechanisms behind ApoE-HSV1 interactions at molecular levels. Here, we investigate the effects of ApoE on the HSV1 infectious life cycle in in vitro cell experiments. Analysis of HSV1 growth curves shows that HSV1 production is promoted in presence of any of the three ApoE isoforms, with ApoE 3 or 4 demonstrating more proviral effects than ApoE 2. Quantification by qPCR reveals that the presence of ApoE 2, 3, or 4 leads to an increase of HSV1 extracellular release but unchanged levels of viral genome copies within cells or on the cell surface, indicating that virus replication, assembly, or transport to cell membrane are not affected. Further test of virus release directly demonstrates that HSV1 detachment from the cell surface is promoted by ApoE. Subsequent results reveal that ApoE is both present in purified HSV1 particles produced in ApoE-expressing cells after ultra-centrifugation and able to incorporate into HSV1 particles after purification, suggesting that harbouring ApoE may play a key role in the pro-viral effect of ApoE. Along these lines, we tested the infectious behaviour of ApoE-coated viruses and observed faster attachment kinetics and higher entry efficiencies of ApoE decorated HSV1. Our hypothesis that the association with ApoE leads to modified interactions of the virus with the cell membrane during entry and egress, was further validated in biophysical experiments. In such experiments, HSV1-membrane interaction kinetics and apparent affinity between HSV1 and native supported lipid bilayers (a plasma membrane mimic) were quantified using total internal reflection microscopy. HSV1 particles decorated with ApoE demonstrate both higher association (kon) and dissociation rate constants (koff), as well as less irreversible binding to the membrane, which is in line with the biological experiments. Overall, our results provide new insights into the roles of ApoE during HSV1 infections, which is worth to be considered when studying their involvement during Alzheimer9s disease development.