Increasing outbreaks of emerging infectious diseases, originating from wildlife, has intensified interest in understanding the dynamics of these diseases in their wildlife reservoir hosts. Until recently, the effect of seasonal birth pulses and subsequent waning of maternally derived antibodies on epidemics in a wild mammal population has received little attention and has remained obscure. In this study, we explore how population structure, influenced by seasonal breeding and maternally derived immunity, affects viral invasion and persistence, using a hypothetical system loosely based on Hendra virus infection in black flying foxes (Pteropus alecto). We used deterministic epidemic models to simulate transient epidemics, following viral introduction into an infection-free population, with a variety of timings within a year and different levels of pre-existing herd immunity. Moreover, we applied different levels of birth synchrony and different modelling methods of waning maternal immunity to examine the effect of birth pulses and maternally derived immunity, both individually and in combination. The presence of waning maternal immunity dispersed the supply time of susceptible individuals in seasonally breeding populations, hence diminishing the effect of birth pulse. Dampened epidemics, caused by waning maternal immunity, made viral invasion and persistence easier. This study enhanced our understanding of viral invasion, persistence, and timing of epidemics in wildlife populations.