Models, where neutrino mass originates from physics at the TeV scale andwhich are potentially testable at the LHC, need additional suppressionmechanisms to describe the smallness of neutrino masses. We consider models inwhich neutrino mass is generated from the d=7 operator $L L H_u H_u H_d H_u$ inthe context of SUSY-GUTs containing an SU(5) subgroup, here the d=5 Weinbergoperator can be forbidden by a discrete symmetry. That is, we identify theembeddings in GUT multiplets and their consequences for phenomenology andrenormalization group evolution. We use a specific example to exemplify thechallenges. In this case, additional heavy d-quarks are predicted, which areconstrained by cosmology, in particular, by big bang nucleosynthesis and directsearches for heavy nuclei. We show that in the NMSSM extension of the model,the discrete symmetry needs to be broken, which can be the origin of deviationsfrom tri-bimaximal mixings. Finally we demonstrate that our example is the onlytree level decomposition which is consistent with perturbativity up to the GUTscale and neutrino mass generation by a leading d=7 contribution.