We propose a brane-world setup based on gauge/gravity duality in which thefour-dimensional cosmological constant is set to zero by a dynamicalself-adjustment mechanism. The bulk contains Einstein gravity and a scalarfield. We study holographic RG flow solutions, with the standard model braneseparating an infinite volume UV region and an IR region of finite volume. Forgeneric values of the brane vacuum energy, regular solutions exist such thatthe four-dimensional brane is flat. Its position in the bulk is determineddynamically by the junction conditions. Analysis of linear fluctuations showsthat a regime of 4-dimensional gravity is possible at large distances, due tothe presence of an induced gravity term. The graviton acquires an effectivemass, and a five-dimensional regime may exist at large and/or small scales. Weshow that, for a broad choice of potentials, flat-brane solutions aremanifestly stable and free of ghosts. We compute the scalar contribution to theforce between brane-localized sources and show that, in certain models, thevDVZ discontinuity is absent and the effective interaction at short distancesis mediated by two transverse graviton helicities.