When the cosmological constant is considered to be a thermodynamical variablein black hole thermodynamics, analogous to a pressure, its conjugate variablecan be thought of as a thermodynamic volume for the black hole. In the AdS/CFTcorrespondence this interpretation cannot be applied to the CFT on the boundarybut, from the point of view of the boundary $SU(N)$ gauge theory, varying thecosmological constant in the bulk is equivalent to varying the number of colorsin the gauge theory. This interpretation is examined in the case of$AdS_5\times S^5$, for ${\cal N}=4$ SUSY Yang-Mills at large $N$, and thevariable thermodynamically conjugate to $N$, a chemical potential for color, isdetermined. It is shown that the chemical potential in the high temperaturephase of the Yang-Mills theory is negative and decreases as temperatureincreases, as expected. For spherical black holes in the bulk the chemicalpotential approaches zero as the temperature is lowered below the Hawking-Pagetemperature and changes sign at a temperature that is within one part in athousand of the temperature at which the heat capacity diverges.