The demand for ethically sourced and safe products has surged, prompting industries to adopt intricate traceability systems. Blockchain technology revolutionizes traceability by ensuring data integrity and transparency in supply chains. However, complexities within supply chains often obfuscate meaningful insights for consumers. This paper explores leveraging Augmented Reality to enhance Blockchain-based traceability systems. By integrating AR, consumers can seamlessly access traceability information through QR codes, presented via optimized 3D models. This immersive approach fosters trust by visually demonstrating product quality. The architecture combines QR codes, Vuforia markers, and Blockchain, ensuring data security and immutability.