We reconsider basic, in the sense of minimal field content, Pati-Salam xSU(3) family models which make use of the Type I see-saw mechanism to reproducethe observed mixing and mass spectrum in the neutrino sector. The goal of thisis to achieve the observed baryon asymmetry through the thermal decay of thelightest right-handed neutrino and at the same time to be consistent with theexpected experimental lepton flavour violation sensitivity. This kind of modelshave been previously considered but it was not possible to achieve acompatibility among all of the ingredients mentioned above. We describe thenhow different SU(3) messengers, the heavy fields that decouple and produce theright form of the Yukawa couplings together with the scalars breaking the SU(3)symmetry, can lead to different Yukawa couplings. This in turn impliesdifferent consequences for flavour violation couplings and conditions forrealizing the right amount of baryon asymmetry through the decay of thelightest right-handed neutrino. Also a highlight of the present work is a newfit of the Yukawa textures traditionally embedded in SU(3) family models.