In models with an extended Higgs sector there exists an alignment limit, inwhich the lightest CP-even Higgs boson mimics the Standard Model Higgs. Thealignment limit is commonly associated with the decoupling limit, where allnon-standard scalars are significantly heavier than the $Z$ boson. However,alignment can occur irrespective of the mass scale of the rest of the Higgssector. In this work we discuss the general conditions that lead to "alignmentwithout decoupling", therefore allowing for the existence of additionalnon-standard Higgs bosons at the weak scale. The values of $\tan\beta$ forwhich this happens are derived in terms of the effective Higgs quarticcouplings in general two-Higgs-doublet models as well as in supersymmetrictheories, including the MSSM and the NMSSM. Moreover, we study the informationencoded in the variations of the SM Higgs-fermion couplings to explore regionsin the $m_A - \tan\beta$ parameter space.