Femtosecond x-ray and visible pulses were used to probe structural and electronic dynamics during an optically driven, solid-solid phase transition in ${\mathrm{VO}}_{2}$. For high interband electronic excitation $(\ensuremath{\sim}5\ifmmode\times\else\texttimes\fi{}{10}^{21}{\mathrm{cm}}^{\ensuremath{-}3})$, a subpicosecond transformation into the high- $T$, rutile phase of the material is observed, simultaneous with an insulator-to-metal transition. The fast time scale observed suggests that, in this regime, the structural transition may not be thermally initiated.