The removal of acetylene traces from ethylene streams coming from the steam cracker is carried out in the industry on an annual scale of several million tonnes using Pd-Ag/Al2O3 catalysts. The substitution of palladium containing catalysts with more abundant, cheap and non-toxic materials is a first crucial step towards a more sustainable chemical industry. Since iron is one of the most abundant metals and can be mined in almost all regions world wide, it is an ideal catalyst material. In this work, we present the development of alpha alumina supported iron catalysts with 1 wt%, 5 wt% and 10 wt% iron loading and their application in the selective acetylene hydrogenation under industrially applied front-end conditions. The catalysts were prepared via simple incipient wetness impregnation and were analyzed via XRD, XRF, TPR, TEM and N2-Physisorption. The catalysts were subsequently calcined, reduced and tested in the selective acetylene hydrogenation. After an activation phase, the catalysts show excellent activity and selectivity in the acetylene hydrogenation at 90 °C without significant ethylene hydrogenation. The excellent catalytic activity underline the great potential of iron based catalysts as an alternative to conventional Pd-containing materials.