The Atlas3D project is a multi-wavelength survey combined with a theoretical modeling effort. The observations span from the radio to the millimeter and optical, and provide multi-colour imaging, two-dimensional kinematics of the atomic (HI), molecular (CO) and ionized gas (Hbeta, [OIII] and [NI]), together with the kinematics and population of the stars (Hbeta, Fe5015 and Mgb), for a carefully selected, volume-limited (1.16*10^5 Mpc^3) sample of 260 early-type (elliptical E and lenticular S0) galaxies (ETGs). The models include semi-analytic, N-body binary mergers and cosmological simulations of galaxy formation. Here we present the science goals for the project and introduce the galaxy sample and the selection criteria. The sample consists of nearby (D<42 Mpc) morphologically-selected ETGs extracted from a parent sample of 871 galaxies (8% E, 22% S0 and 70% spirals) brighter than M_K<-21.5 mag (stellar mass M_Star>6*10^9 M_Sun). We analyze possible selection biases and we conclude that the parent sample is essentially complete and statistically representative of the nearby galaxy population. We present the size-luminosity relation for the spirals and ETGs and show that the ETGs in the Atlas3D sample define a tight red sequence in a colour-magnitude diagram, with few objects in the transition from the blue cloud. We describe the strategy of the SAURON integral-field observations and the extraction of the stellar kinematics with the pPXF method. We give an overview of the characteristics of the other main datasets already available for our sample and of the ongoing modelling projects.

The ATLAS3D project - I. A volume-limited sample of 260 nearby early-type galaxies: science goals and selection criteria